301 S 68th St Pl Lincoln NE 68510
February Program
February 10th
Location: SCC Jack J Huck Continuing Education Center
301 S 68th St Pl, Lincoln, NE 68510
Anyone who registers for the virtual option below will be sent a link to join prior to the program beginning. It is recommended virtual attendees login at 11:50am for any pre-program announcements.
Registration/Check-In: 11:30am
Lunch/Networking: 11:30am-12:00pm
Program: 12:00pm-1:00pm
Program Topic:
Attitude Over Everything: The HR Championship Mindset-Why Attitude Is the Ultimate Competitive Advantage
Human Resource professionals are the heartbeat of organizational culture, balancing people, performance, ethics, compliance, and change, often under intense pressure and scrutiny. In The Attitude of a Champion HR Professional, keynote speaker and former national champion Aaron Davis delivers a high-energy, inspiring message designed specifically for today’s HR leaders.
Using his proven AOE Formula (Aware + Assess + Advice + Attack = Adjusted), Aaron challenges HR professionals to recognize the power of attitude in shaping culture, navigating difficult conversations, leading ethically, and sustaining excellence, especially when the work feels heavy.
This session is both motivational and practical, equipping HR professionals with a championship mindset to:
- Stay grounded and confident in high-stress situations
- Lead with integrity, clarity, and consistency
- Influence culture beyond policies and procedures
- Avoid burnout while carrying the emotional weight of the organization
- Model the attitude they want to see across the workforce
Attendees will leave energized, encouraged, and equipped with tools they can immediately apply personally and professionally to lead with purpose, resilience, and impact.
Because culture doesn’t start with a policy. It starts with people. And people take their cues from HR.
Presenter:

Aaron Davis
Author-Speaker-Cancer Survivor
Aaron Davis has inspired over a million people with his powerful message on performing like a champion because he’s lived it.
A leading authority on the power of a Champion Attitude, Aaron’s wisdom is rooted in real-life experience.
From mopping floors alongside his father at age eight, he learned a lesson that shaped his life: It’s not what you do, it’s how you do it.
That belief fueled his journey from humble beginnings to becoming a member of the 1994 National Championship Nebraska Football Team.
A business owner, former corporate professional, and cancer survivor, Aaron knows what it means to fight, persevere, and win in sports, business, and life.
He is also the creator of the AOE: Attitude Over Everything formula, a practical approach to mindset that’s transforming audiences nationwide.
Aaron has worked with leading organizations such as Walmart, Farm Bureau, ConAgra, USC, Penn State, and John Deere, Cargil and helping individuals and teams see how attitude drives results.
When he’s not on stage inspiring others around the nation, Aaron co-hosts a weekday morning Sports talk radio show!
A proud University of Nebraska graduate, Aaron and his wife, Brooke, live in Nebraska and are the proud parents of three adult children.
Registration Cost:
- Free for Current LincolnHR Members
- $25 for non-LincolnHR Members
